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- Role: Art Direction
- Client: United Chefs of America
- Duration: 08/12 – 02/13
United Chefs of America
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-header.jpg)
UCA
- Role: Art Direction
- Client: United Chefs of America
- Duration: 08/12 – 02/13
United Chefs of America is a community and quick response program designed to connect chefs, food assistance, and disaster relief parties quickly and efficiently in the case of a natural disaster or accident. The client needed branding as well as initial web comps that combined the key concepts, Chefs and Assistance. The final deliverables conveyed a feeling of protection and comfort that communicate effectively across all channels.
Branding & Identity
The branding solution was derived from multiple concepts combined into a more cohesive final product. The primary logo mark is a combination chefs-hat / fork, cufflink, and outstretched hand bringing together the chef, American and relief ideologies into one.
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-type.jpg)
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-logo-1.jpg)
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-logo-2.jpg)
Corporate stationary & web comps
After developing such a strong icon for the brand, it made sense to implement it across the remaining assets with large bold print and expanding on the strong red accent.
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-branding.jpg)
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-branding-2.jpg)
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-mock-up-1.jpg)
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![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-mock-up-2.jpg)
![](http://gcorraldesigns.com/wp-content/uploads/2018/08/ocoa-mock-up-3.jpg)
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