• Role: Art Direction
  • Client: United Chefs of America
  • Duration: 08/12 – 02/13

United Chefs of America

UCA

  • Role: Art Direction
  • Client: United Chefs of America
  • Duration: 08/12 – 02/13

United Chefs of America is a community and quick response program designed to connect chefs, food assistance, and disaster relief parties quickly and efficiently in the case of a natural disaster or accident. The client needed branding as well as initial web comps that combined the key concepts, Chefs and Assistance. The final deliverables conveyed a feeling of protection and comfort that communicate effectively across all channels.

Branding & Identity

The branding solution was derived from multiple concepts combined into a more cohesive final product. The primary logo mark is a combination chefs-hat / fork, cufflink, and outstretched hand bringing together the chef, American and relief ideologies into one.

Corporate stationary & web comps

After developing such a strong icon for the brand, it made sense to implement it across the remaining assets with large bold print and expanding on the strong red accent.

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