• Role: Art Direction, Design
  • Client: Moetè
  • Duration: 04/15 – 07/15

Moetè

Moetè

  • Role: Art Direction, Design
  • Client: Moetè
  • Duration: 04/15 – 07/15

Moete, was a Brazilian honey wax based moisturizer and hand soap in search of an elegant identity that suggests high end crafting and natural ingredients. The hexagon pattern was the perfect connection to the product’s roots while Geo Slab provided a thin stable mount which the overall brand could run with.

The most intriguing portion of this project came once we began discussing the packaging. The hexagon shaped soap proved to be quite the challenge to package, however, in the end, I opted for a modified classic clam shell dye that held nicely with 5 point clips. To complete the elegant feel and really drive this one home. We decided on a spot UV hex pattern accompanied with gold foil. Moete can be found in stores nationwide.

Branding

The branding was derived from the obvious bee motif incorporating hexagonal patterns both in the brand and package design as well as warm oranges and yellows directly from the products colors.

Package Design

The final package design was arrived at after several rendition to incorporate a 5 tab clam shell design of my own creation for the physical construction. While the print layout incorporated again the hex pattern in a gorgeous spot varnish and reflective foil accents.

  • V1
  • V2
  • V2b
  • V3

V3 Prototypes

Final Specs W/Die

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